(Scroll down to read the Chinese version 请向下翻页阅读中文版）
One of my friends asked me recently "Carol, what's a virtual CFO? We have already hired an accountant and an accounting clerk. But I am not sure whether we need a CFO or not as we just started our business. " A good question! Let me explain in a simple way as follows:
What is a Virtual CFO (VCFO)?
A virtual CFO, also called CFO on-call or outsourced CFO is an experienced financial expert that can function as a Chief Financial Officer (CFO) to help you grow your business but on a part-time basis.
Why do you need a Virtual CFO?
You hire a VCFO to do a CFO's job but you only pay a fraction of a full-time CFO’s cost. It's very cost effective. It's a management consulting service so you don't need to worry about any HR issues.
Location is not a barrier nowadays as long as you are using a cloud-based accounting system. A VCFO can remotely access your financial information to support you on a timely basis.
You pay when you need the service at an hourly or a daily rate or fixed monthly or yearly fees as per the scope of services which are tailored to your needs.
When do you need a Virtual CFO?
For example, a VCFO like me with deep knowledge about China can assist foreign companies to underpin strategic planning for getting into China market. A bilingual VCFO like me is able to assist NZ businesses to deal with Chinese investors or guide Chinese investors to acquire businesses or set up businesses in NZ in an efficient way.
You need a VCFO to regularly supervise existing finance team and manage corporate financial performance and strategic planning.
I tell my friend that you cannot expect an accountant or a finance manager with 3 to 5 years accounting experience to perform a CFO's role as he or she doesn't have the relevant experience and skill-sets.
I notice that some Chinese companies tend to hire junior staff with limited experience to save staff costs but expect them to deal with complex issues such as M&A transactions or setting up new business. The consequence is that the business owners suffer and end up paying expensive tuition！
Small business owners tend to do everything themselves at the business planning stage without consulting a financial expert. However, you don't know what you don't know. Sometimes you just need a fresh pair of eyes to look at things from an independent perspective. Are there any risks or opportunities that you are not aware of?
You can avoid paying expensive lessons if you get a VCFO at the planning stage.
Do you need a VCFO? Please feel free to contact me if you want to know more.
中文版 （Chinese version）
最近我的一个朋友问我“Carol，什么是在线首席财务官？我们已经雇了会计和簿记员工。我们业务刚开始，我不知道是否还需要一位财务总监？” 好问题！ 我来简单说明一下吧:
您需要一位 VCFO吗? 如果您想了解更多信息，欢迎与我联系。